Lemonade, the insurance company that uses artificial intelligence and behavioral economics, plans to add car insurance to its current renters, homeowners, pet and life insurance offerings in the U.S.
The insurtech announced it is readying what it calls Lemonade Car for launch within the year. It is inviting customers to register early.
This is the company’s third expansion into a major new insurance category in less than 12 months. The company started with homeowners products, adding pet insurance in the second half of 2020, and term life insurance in the first half of 2021.
Last July, Lemonade launched the first