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Home » ClassWallet Expands its Advertising Focus by Hiring Karen Nelson as VP Advertising

ClassWallet Expands its Advertising Focus by Hiring Karen Nelson as VP Advertising

MIAMI and ATLANTA, Sept. 14, 2021 /PRNewswire/ — ClassWallet, the main digital pockets know-how for Ok-12 training, has appointed Karen Nelson, an skilled international advertising and marketing govt with greater than 20 years’ trade expertise, as the corporate’s vice chairman of selling.

ClassWallet Brand (PRNewsfoto/ClassWallet)

Nelson will oversee the model, demand era, communications and product advertising and marketing technique for the quickly rising group.

“It’s an thrilling time at ClassWallet, and we’re extraordinarily happy to welcome Karen aboard the workforce to assist proceed the monumental progress we’ve skilled this previous yr,” stated Jamie Rosenberg, CEO and co-founder of ClassWallet. “Karen’s observe file in Ok-12 training as a model and demand generation-focused chief might be instrumental as we proceed to refine our story and broaden our attain.”

As the corporate’s first vice chairman of selling, Nelson will lead the advertising and marketing technique for ClassWallet’s progressive digital pockets cost platform in Ok-12 training and broaden the corporate’s advertising and marketing workforce to arm the excessive progress group with new expertise to help the enlargement.

“I can not think about a greater tradition, product and group to affix and imagine that ClassWallet’s digital pockets cost platform is already changing into the de facto Ok-12 trade normal in serving to academics, college directors and oldsters save beneficial time,” stated Nelson. “I am trying ahead to working with your entire ClassWallet workforce to refine its model story to extend engagement with key audiences and assist them handle cost processes so extra time might be centered on college students’ studying and enrichment.”

Nelson has 20 years in model, demand era, product advertising and marketing and communications expertise working with Ok-12 training corporations. Previous to becoming a member of ClassWallet, she served for six years because the director, model and demand era, for SMART Applied sciences, the Calgary, Canada-based provider of interactive options for pupil collaboration and engagement. She led a workforce of entrepreneurs based mostly in North America, Asia, Europe and United Kingdom to construct SMART’s model, regional advertising and marketing, communications and demand era plans.

Beforehand, Nelson was the worldwide director of brand name communications for Steelcase, supplier of furnishings, and know-how, the place she managed model, communications and product advertising and marketing for the corporate’s training and healthcare manufacturers. Earlier than that, she was the director of world advertising and marketing for Promethean, makers of training know-how options, the place she managed a worldwide workforce main the corporate’s enlargement by way of model, communications and regional advertising and marketing initiatives. Earlier positions included product advertising and marketing for Lightspan and Edutest.

Nelson is a graduate of Louisiana State College (LSU) with a bachelor’s diploma in Mass Communications. She resides in Atlanta together with her husband, Ken; daughter, Brittany; and sons, Bret and Jackson. In her free time, Nelson performs tennis and volunteers with the Atlanta Particular Populations (“Pops”) tennis program, in addition to at her native college in Forsyth County, Georgia.

About ClassWallet

Based in 2014 and headquartered in Miami, ClassWallet ( helps Ok-12 finance leaders in saving beneficial time and overhead prices by offering an automatic accounts payable platform and market for decentralized purchases. Utilized by 13 state businesses and three,900 faculties serving 2.5M college students, the progressive digital pockets know-how is quick changing into the trade normal for classroom provide and amenities upkeep budgets, emergency funding and pupil scholarship applications. ClassWallet has attracted prime retailers like Amazon, Workplace Depot, Staples, Scholastic, Faculty Specialty, Dwelling Depot, Lakeshore Studying and 1000’s of main retailers that serve the Ok-12 training market to just accept ClassWallet as a type for cost.

Editor’s Observe: A photograph of Karen Nelson, ClassWallet’s new VP of selling, is accessible upon request.


Doug Wright / Henry Feintuch / Ashley Blas
Feintuch Communications
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SOURCE ClassWallet