In an environment friendly use of leveraging current sources, Cowen tapped its interns for a survey on spending, wellness and expertise use. The survey revealed that 74 p.c of Technology Z customers polled cited a better diploma of non-public well being consciousness post-pandemic.
The typical age of the respondents was 21, and by gender, 37 p.c have been feminine, whereas 63 p.c have been male. The report was compiled by the Cowen Retail Workforce, which is led by analyst Oliver Chen. The interns work throughout Cowen’s funding banking, analysis and capital markets companies.
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Different key findings included that 47 p.c of respondents stated family and friends served as their “biggest type inspiration,” whereas TikTok garnered 19 p.c. Concerning buy concerns, “high quality” ranked primary. And with resale, 15 p.c stated their wardrobe was wholly made up of resold gadgets.
When requested to rank their favourite resale web site, “different” got here in tops at 39 p.c, with Goat and Depop grabbing 27 p.c and 24 p.c, respectively. StockX had 18 p.c of votes, whereas eBay got here in with 15 p.c. The RealReal, Poshmark, ThredUp and Curtsy all got here in with lower than 10 p.c.
With expertise, Cowen stated, “most respondents [51 percent] report spending 4 to 6 hours per day on their cellphone,” whereas 28 p.c spend two to 4 hours a day.
Digging deeper into spending habits, the authors of the report stated the survey outcomes “point out spending went unchanged in final six months; procuring was the almost definitely class for spending cuts whereas groceries have been least seemingly.” The report additionally confirmed that Gen Z had a powerful desire for greener types of transportation and sustainable merchandise at 58 p.c and 56 p.c, respectively.
procuring channels, 53 p.c of respondents most well-liked to buy in a bodily retailer versus on-line. And 42 p.c stated they “admire the comfort of on-line procuring essentially the most.”
With Net 3.0, the authors of the report discovered that 95 p.c “of survey members have by no means shopped in a digital world” whereas “86 p.c of these surveyed have by no means bought an NFT.”
When requested about their favourite attire and accent manufacturers, Louis Vuitton, Prada, Coach, Gucci, Lululemon, Nike, Zara, J. Crew, H&M, Specific and Untuckit had essentially the most mentions. The ballot additionally confirmed that 40 p.c of respondents stated their attire expenditures had remained the identical over the previous six months, whereas 33 p.c stated spending had elevated.
Requested about utilizing purchase now, pay later companies, 84 p.c of Gen Z respondents stated they’ve by no means used them. Lastly, relating to the most important spending classes, 74 p.c stated it was eating out/bars. Groceries and procuring each got here in with 9 p.c, whereas journey garnered 5 p.c.