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Home » Dara Michelle Is Def Jam’s New Advertising and marketing Head

Dara Michelle Is Def Jam’s New Advertising and marketing Head

Dara Michelle has been named government vp and head of promoting at Def Jam Recordings, the label introduced immediately. The rent marks Michelle’s return to the corporate, the place she kickstarted her profession greater than 15 years in the past earlier than shifting on to a worldwide advertising position at Roc Nation.

“I’m extraordinarily excited to welcome Dara again to Def Jam at this pivotal time of progress and growth on the firm,” stated Def Jam interim chairman and CEO Jeff Harleston in an announcement. He added that Michelle is “well-recognized throughout the trade for her advertising accomplishments throughout all genres.”

Although her rent marks a full-circle profession second, Michelle tells Billboard that, in some methods, it appears like she by no means left. “It’s fascinating as a result of I feel the whole lot I’ve completed exterior of [Def Jam], in some way I’ve at all times form of stayed in contact,” she says. “Like after I was at Roc [Nation] — we clearly distribute by way of Def Jam, so I used to be at all times form of…engaged on some[thing] or one other with the workers.”

A press launch notes that Michelle’s rent is a part of an effort to “revamp and reenergize the Def Jam Recordings advertising division” – one facet of an total shakeup on the label following Tunji Balogun’sset up as CEO final month.

“Our aim will probably be to reimagine our inventive, experiential and digital advertising initiatives to create extra bespoke plans for our artists and meet followers the place they stay,” Michelle provides. “That reimagining will apply to our methods, our techniques and finally our capacity to execute. Harnessing and sharing the skills, energies and narratives of our rising artists – the amazingly gifted and distinctive 070 Shake and Kaash Paige come to thoughts – continues to be amongst our high priorities on the label.”

Michelle scored her new Def Jam position following a year-long advertising consultancy with Def Jam/RBMG artist Justin Bieber. Throughout that point, the singer launched his Billboard 200 No. 1 album Justice and a string of hit singles, together with “Peaches” feat. Daniel Caesar and Giveon, “Holy” feat. Probability the Rapper, “Lonely” with Benny Blanco and “Keep” with The Child LAROI, which has spent 5 non-consecutive weeks atop the Scorching 100.

After working as a school intern in video manufacturing on the former Island Def Jam Music Group (IDJ), Michelle was employed in a advertising position at Def Jam in 2005 and finally rose to turn out to be director of worldwide advertising. Her work with Rihanna on the label finally led her to Roc Nation in 2012, the place she served as senior vp, international advertising. In that position, she drove initiatives for Jay-Z and different artists and helped relaunch the Tidal streaming service.

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