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Home » Ernest B. James to Lead Particular Initiatives at Digital Model Architects

Ernest B. James to Lead Particular Initiatives at Digital Model Architects

Ernest B. James is Digital Model Architects’ new senior vp of particular tasks.

James is the founding father of Noire Administration, an influencer advertising and communications company that focuses on multicultural storytelling. Final yr, he labored with DBA by Noire to determine an eight-week mentorship program geared towards Black creators. James additionally served on Fohr’s Variety Advisory Board, fashioned throughout 2020’s renewed Black Lives Matter motion.

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In his new function, James shall be tasked with increasing DBA’s inclusive programming. He’ll work with the corporate’s manufacturers and expertise roster, which incorporates greater than 190 social media personalities. Noire will proceed to function beneath the management James put in place.

Raina Penchansky, DBA’s chief government officer, referred to as James “a useful asset to DBA and our shoppers” in an announcement.

“He brings a wealth of information to this area and in depth expertise in creating expertise and types whereas bringing tradition and inclusion to the forefront of their narratives,” Penchansky stated.

James referred to as DBA “the business [standard] on the subject of model and expertise improvement and administration,” through assertion.

“Raina and her crew are entrepreneurs at their core and perceive that content material influences behaviors,” he stated. “I’m blessed and honored to hitch a dynamic group that may enable me to proceed to champion for inclusive and genuine content material — regardless of the viewers.”

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