– Picture courtesy Jael Roumain
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Miami-born hairstylist, Jael Roumain is a magnificence entrepreneur and co-founder of the most popular clothes boutique, MuurSwagg. Beneath the management of Jael and her husband Brandon, this Black-owned and Lady-led model has rapidly grown right into a million-dollar enterprise.
Jael has at all times been enthusiastic about each the wonder and vogue industries. Recognizing her lifelong love for styling hair, Jael entered the workforce as a hairstylist after going to high school for the craft. As she started to excel on the salon she labored for, Jael adopted her entrepreneurial spirit and based ‘Identification Hair and Nail Salon,’ which she efficiently owned and operated for 3 years earlier than promoting the enterprise. After a quick stint as a star hairstylist, Jael caught the entrepreneurial bug as soon as once more and co-founded MuurSwagg alongside her husband.
This time, following her love of vogue, Jael co-founded MuurSwagg as a way to create a preferred and vogue ahead model highlighting the class and artistry of African Dashikis. Whereas the model was created in Miami, MuurSwagg rapidly moved its headquarters to Atlanta. With a lifetime of centering the wonder and considerations of the black neighborhood, it ought to come as no shock that Jael’s clothes boutique is known as after the tradition itself — as “Muur” means “the unique folks of the earth” — and its first product was a homage to the timeless African type. Having quickly discovered success with its Dashikis, MuurSwagg has efficiently expanded from 10 to the spectacular 300 plus kinds they carry at the moment.
Whereas the Roumains based MuurSwagg as a way to create a classy clothes model that rivals Vogue Nova and PrettyLittleThing by specializing in the black neighborhood, in addition they based MuurSwagg out of a need to start out a way of life motion. Curiously sufficient, early into the corporate’s lifespan, award-winning actress and general icon Taraji P. Henson organically posted about her love of MuurSwagg’s Dashiki print attire on Instagram. This surprising and honest social media second was the proper jumpstart to MuurSwagg’s entrance into the tradition and market in a very genuine approach aligned with their values; the Roumains have at all times supposed on utilizing their model to assist empower and uplift the black neighborhood along with creating fashion-forward clothes.
In fact, the Roumains have been additional propelling MuurSwagg right into a complete and significant way of life model by internet hosting occasions catered to the wants of their neighborhood for the reason that inception of the clothes boutique. A few of the enterprise’s hottest occasions are the Swag Bag, Storage Sale, and its blissful hour occasions.
MuurSwagg’s Swag Bag occasion is an thrilling occasion the place, for a set worth of $100, prospects have three minutes to ‘stuff’ as many garments as doable into their baggage. Whereas the occasion is extraordinarily enjoyable, attendees get an important worth for his or her time as most individuals match 15-20 gadgets of their baggage, every retailing for round $50. The MuurSwagg Storage Sale occasions permit prospects to buy gadgets from earlier seasons at a reduction. Additional, final Valentine’s Day, MuurSwagg threw a celebration to recollect on the in style bar, Totem in Wynwood, Miami.
Whether or not it’s gross sales aimed toward making its clothes extra accessible or occasions meant to attach people and help the neighborhood, MuurSwagg is at all times seeking to take the initiative and set new traits.
MuurSwagg is creating waves within the trade and resonating with its audience resulting from its genuine model, sturdy social media presence, dedication to its neighborhood, and skill to supply high quality in addition to trendy merchandise.
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