NEW YORK, Oct. 12, 2021 (GLOBE NEWSWIRE) — Logiq, Inc. (NEO: LGIQ) (OTCQX: LGIQ), a worldwide supplier of award-winning e-commerce and fintech options, has expanded its Logiq Digital Advertising and marketing™ (LDM) platform to incorporate Semcasting’s superior shopper and B2B title concentrating on capabilities.
Generally known as knowledge onboarding, Semcasting’s resolution will enable LDM purchasers to simply take their offline buyer knowledge, together with in-store receipts or dwelling addresses, and translate it into targetable knowledge for on-line advertising.
Semcasting oversees an enormous shopper knowledge repository of over 235 million folks within the U.S. that spans over 400 million gadgets similar to ConnectedTV’s, good telephones, tablets and PC’s, in addition to dwelling and enterprise networks. This advantages LDM’s purchasers as a result of means to determine new targetable prospects, qualify leads, and monitor the efficiency of their on-line advertising campaigns.
Semcasting grew to become a pioneer on this house by the use of their Viewers Designer expertise. It supplies entrepreneurs the power to leverage Semcasting’s huge shopper knowledge repository to construct an ID graph, which is a holistic definition of a shopper and facilitates the development of an internet marketing campaign inside minutes.
The expertise additionally makes use of a proprietary Good Zone machine studying expertise to help the development of an ID graph. By matching IP addresses throughout gadgets and hashed emails to plenty of consumer-identifiable digital supply factors similar to households, companies and different gadgets, a full ID graph may be fashioned. The common match charges for the Semcasting Good Zone ID graph is 86% and has been proven to enhance marketing campaign efficiency by 20 to 40%. This new method to matching additionally comes at a time when the restrictions round using third-party cookies is taking maintain.
“As knowledge regulation and media platforms implement restrictions on using third-party cookies for viewers concentrating on, the worth and demand for our cookie-free graph expertise has solely elevated,” acknowledged Ray Kingman, CEO of Semcasting. “Our partnership with Logiq relies on an aligned imaginative and prescient for digital advertising the place advertisers can shield the privateness of their first-party knowledge property and nonetheless be capable of personalize their promoting to achieve these shoppers.”
The Semcasting service is presently out there to LDM purchasers who will be capable of use this concentrating on expertise for his or her media shopping for campaigns throughout related TV, desktop, and cellular gadgets.
“Semcasting’s multipoint IP, community and gadget concentrating on is a strong method for on-line entrepreneurs,” acknowledged Manny Puentes, president of LDM. “Having Semcasting expertise seamlessly built-in into our platform will allow our purchasers to have a strong repository of shopper perception that may be leveraged in real-time. We’re excited to have Semcasting as a brand new member of our fast-growing set of business main companions.”
To be taught extra about how LDM might help what you are promoting develop, contact us right here.
Logiq Inc. is a U.S.-based main international supplier of e-commerce and fintech enterprise enablement options. Its DataLogiq enterprise supplies a data-driven, end-to-end e-commerce advertising resolution. Its AI-powered LogiqX™ knowledge engine delivers beneficial shopper insights that improve the ROI of on-line advertising spend. The corporate’s Fixel expertise affords simplified on-line advertising with important privateness options.
In its AppLogiq enterprise, Logiq’s platform-as-a-service, branded as CreateAPP™, allows small- and medium-sized companies worldwide to simply create and deploy a local cellular app for his or her enterprise with out technical data or background. CreateAPP™ empowers companies to achieve extra prospects, improve gross sales, handle logistics, and promote their services and products in a simple, reasonably priced, and extremely environment friendly method. CreateAPP™ is obtainable in 14 languages throughout 10 nations and three continents, together with a number of the fastest-growing rising markets in Southeast Asia. The corporate’s PayLogiq, branded as AtozPay™ in Indonesia, affords cellular funds, and GoLogiq, branded as AtozGo™ in Indonesia, affords hyper-local meals supply providers. Join with Logiq: Web site | LinkedIn | Twitter | Fb.
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