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Home » Quick-expanding Tapcart companions with advertising and marketing measurement platform AppsFlyer to assist Shopify shops drive cellular app downloads

Quick-expanding Tapcart companions with advertising and marketing measurement platform AppsFlyer to assist Shopify shops drive cellular app downloads

SANTA MONICA, Calif., Sept. 8, 2021 /PRNewswire/ — Tapcart, a number one cellular commerce platform that allows Shopify-powered manufacturers to launch cellular apps, at this time introduced its partnership with AppsFlyer, a worldwide advertising and marketing measurement chief.

Tapcart powers most of the App Retailer’s prime buying apps for manufacturers throughout numerous verticals from meals to vogue, together with Style Nova, Pier One Imports, The Tons of, Patta, Truff, and 1000’s of different main retailers. Tapcart helps Shopify shops to drive increased impartial D2C income by offering retailers with a cellular gross sales channel that they personal and management. Having such possession permits retailers to succeed in, have interaction, convert, and retain extra prospects and reduces reliance on adverts and algorithms.

AppsFlyer empowers entrepreneurs to develop their enterprise and innovate with a collection of complete measurement options. AppsFlyer helps 12,000+ manufacturers and its market of 9,000+ know-how companions make higher data-based enterprise choices each day, believing that entrepreneurs ought to attempt for effectivity with their spending and discover extra inexpensive remarketing campaigns. Each Tapcart and AppsFlyer assist shops hold their manufacturers prime of thoughts amid rising market competitors and enhance person expertise.

How Shopify retailers can leverage the partnership
Tapcart retailers create profitable cellular app methods and campaigns utilizing high-level proprietary knowledge. By way of this unique advertising and marketing measurement integration with AppsFlyer, retailers now have entry to holistic attribution knowledge that’s privacy-centric, but affords probably the most correct and richest knowledge within the business, to assist additional drive their cellular app adoption methods.

By way of AppsFlyer’s intuitive dashboard, retailers can analyze the efficiency of their app promotion campaigns and perceive which channels, campaigns, advert units, and even inventive variations generated probably the most downloads and bought customers which are most dear for his or her apps. This supplies the power to optimize adoption campaigns, considerably growing downloads and rising the acquisition frequency of their most loyal consumers.

“80+% of all visitors to Shopify shops already comes from cellular units. Retailers have change into more and more depending on third-party adverts to succeed in and reactivate present prospects. That attain will solely change into extra diluted and costly. Cell apps present an owned channel by push notifications—deployable immediately, at scale, anytime, and without spending a dime—on to prime actual property on consumers’ telephones. This direct entry and high-engagement drives retailer visitors, will increase order frequency, and lifts topline GMV,” stated Tapcart’s VP of Progress, JJ Workman. “To see that income elevate, retailers need to know what advertising and marketing campaigns are finest driving downloads to their app. AppsFlyer provides our retailers the power to do this with precision.”

With expansive deferred deep-linking capabilities, powered by AppsFlyer’s OneLink, retailers may even promote particular merchandise in advertorials, direct customers to the related app retailer to obtain the app and ship the person on to the correct in-app content material, then launch the person on to the product web page marketed—all in a seamless transition. Past driving downloads, deferred deep linking additionally makes it straightforward for retailers to drive app visitors by extra channels—from adverts and SMS to e mail and cellular net. “Driving downloads and lifting GMV has by no means been simpler for our retailers with the AppsFlyer integration. Cell apps considerably enhance the worth of every session in comparison with cellular web sites, so driving app downloads is essential to getting these consumers to the app. By way of analyzing the info AppsFlyer supplies, our retailers can refine their app methods based mostly upon their shopper’s downloading conduct—making a big impact on their income,” stated Workman.

Being able to gauge the efficiency of promotional campaigns is essential to retailers like James Reu, Ecommerce Specialist and app supervisor at Australian model LSKD. “It will get me excited to see how one thing can carry out over one thing else. That means, if one thing works, we’ll do it once more or do one thing barely completely different. To make these strategic choices, it is advisable be backed by knowledge,” Reu famous. With entry to such knowledge, app managers can pivot their methods to amplify what performs finest for his or her viewers.

“Having a transparent image of how advertising and marketing campaigns carry out empowers our retailers to make essential technique choices that finally save on spend,” stated Ben Roodman, Affiliate Vice President, Enterprise Improvement, AppsFlyer. “We’re excited to increase this functionality to Tapcart retailers in order that they’ll leverage knowledge to considerably impression adoptions and drive visitors of high-value customers to their cellular purposes and hold them engaged over time.”

Press Contact:
Tribe Builder Media
Kristen Shea
[email protected]

Tapcart’s cellular buying picture

Tapcart app image

Tapcart app picture



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