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TechTarget Archer Awards Honor Leaders in B2B Tech Advertising and marketing and Gross sales in APAC

Seven regional winners excel at leveraging intent knowledge and maximizing the potential of digital packages

NEWTON, Mass., September 20, 2021–(BUSINESS WIRE)–TechTarget, Inc. (Nasdaq: TTGT), the worldwide chief in B2B know-how buy intent knowledge and advertising providers, acknowledged distinctive know-how entrepreneurs and gross sales leaders throughout Asia Pacific (APAC) with its annual Archer Awards.

Whereas the winners run a wide range of completely different campaigns, they share a spotlight in taking a digital-first strategy and making intent knowledge the muse of their work.

“These winners all push the envelope to make sure they affect the correct prospects on the proper time,” stated Michael Cotoia, CEO, TechTarget. “They maintain companions like TechTarget to a excessive commonplace of excellence and we’re pleased with the measurable outcomes we’ve delivered working alongside them.”

That is the third consecutive yr that TechTarget has shined the highlight on trade accomplishments in APAC as a part of its international Archer Award program.

“The Archers go to probably the most forward-thinking advertising and gross sales leaders in our trade,” stated Jon Panker, Managing Director APAC, TechTarget. “This yr’s honorees all perceive that their patrons are more and more researching purchases on-line and have capitalized on the modern methods TechTarget permits them to achieve know-how patrons.”

2021 Archer Award APAC Winners

  • Digital Marketer of the Yr – Dean Quek, International Lead for Demand Era, VMware

  • Digital Group of the Yr – Crimson Hat Demand Heart APAC

  • Precedence Engine™ Advertising and marketing Group of the Yr – Dell Applied sciences India

  • Precedence Engine Gross sales Group of the Yr – Dynatrace APAC

  • Finest Account-Primarily based Advertising and marketing Program EnterpriseDB Asia Pacific & Japan

  • Finest Demand Era Program – DocuSign APJ

  • Finest Thought Management Program – Intel Asia Pacific & Japan Territory

To study extra about TechTarget buyer success, go to

Concerning the Archer Awards

TechTarget’s annual Archer Awards program acknowledges modern prospects in North America, EMEA and APAC: gross sales and advertising leaders who display data-driven excellence and are driving exceptional leads to partnership with TechTarget.

About TechTarget

TechTarget (Nasdaq: TTGT) is the worldwide chief in buy intent-driven advertising and gross sales providers that ship enterprise influence for enterprise know-how corporations. By creating considerable, high-quality editorial content material throughout greater than 140 extremely focused technology-specific web sites, TechTarget attracts and nurtures communities of know-how patrons researching their corporations’ data know-how wants. By understanding these patrons’ content material consumption behaviors, TechTarget creates the acquisition intent insights that gasoline environment friendly and efficient advertising and gross sales actions for shoppers around the globe.

TechTarget has workplaces in Boston, London, Munich, New York, Paris, San Francisco, Singapore and Sydney. For extra data, go to and comply with us on Twitter @TechTarget.

(C) 2021 TechTarget, Inc. All rights reserved. TechTarget and the TechTarget emblem are registered logos and Precedence Engine is a trademark of TechTarget. All different logos are the property of their respective house owners.

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Garrett Mann
Senior Director of Company Communications
TechTarget, Inc.
[email protected]