One of many nation’s most revered charities, The Salvation Military, established a Nationwide Company Search Committee earlier this yr, composed of leaders from its 4 U.S. Territorial headquarters, Nationwide Headquarters, and Nationwide Advisory Board to make sure its sources can be effectively and successfully used to achieve and interact audiences.
With a objective of forging deeper relationships with the American public, The Salvation Military evaluated a number of businesses by means of a strenuous course of over a number of months, culminating within the determination to award LERMA/ the contract.
“The Salvation Military has a duty to the folks we serve, and people who belief us to serve on their behalf, to do every part inside our energy to satisfy struggling humanity,” stated Commissioner Kenneth G. Hodder, Nationwide Commander for The Salvation Military. “That features selecting high-caliber companions who can effectively make the most of sources to satisfy the mission. LERMA/ proved itself at each flip to be essentially the most succesful accomplice with unmatched cultural intelligence, and we stay up for a partnership that may develop The Salvation Military’s skill to satisfy human wants in each ZIP code of the USA.”
LERMA/ is a minority-owned, full-service company that gives artistic, paid media, planning/technique, social media, and manufacturing companies; and companions with a group of analytics specialists, public relations specialists, and digital relationship advertising and marketing professionals to supply multifaceted experience.
“We consider the extra we perceive the lived experiences of these we’re reaching out to, the higher probability we’ve of hanging a chord with them in an emotional and private approach,” stated Pedro Lerma, proprietor of LERMA/. “The Salvation Military represents the great that exists in all of us, and we’re honored to play a small position in serving to this wonderful group serve extra folks throughout this historic time in our nation.”
Along with demonstrated trade experience, The Salvation Military admired LERMA/’s omnicultural mindset and multilingual capabilities as they align with the group’s need to extra successfully accomplice with audiences of numerous backgrounds, passions, and beliefs.
Study extra about methods The Salvation Military is serving people and households in want at www.SalvationArmyUSA.org.
About The Salvation Military
The Salvation Military yearly helps greater than 30 million People overcome poverty, dependancy, and financial hardships by means of a spread of social companies. By offering meals for the hungry, emergency aid for catastrophe survivors, rehabilitation for these affected by drug and alcohol abuse, and clothes and shelter for folks in want, The Salvation Military is doing essentially the most good at 7,600 facilities of operation across the nation. Within the first-ever itemizing of “America’s Favourite Charities” by The Chronicle of Philanthropy, The Salvation Military ranked because the nation’s largest privately funded, direct-service nonprofit. For extra data, go to SalvationArmyUSA.org. Observe us on Twitter @SalvationArmyUS and #DoingTheMostGood.
LERMA/ is a full-service branding and artistic company devoted to channeling creativity for good. Based mostly in Dallas, LERMA/ was based by Pedro Lerma with an emphasis on omniculturalism and a perception that they will have an effect on tradition positively by reflecting the tradition of the world round us. Present purchasers embrace Avocados From Mexico, Anheuser Busch – InBev, Keruig-Dr Pepper, Ocean Spray, and The House Depot.
About SelectResources Worldwide
SelectResources Worldwide (SRI) is a administration consulting firm that makes a speciality of serving to entrepreneurs discover and optimize their advertising and marketing communications sources. Established practically 30 years in the past, SRI is the premier strategic search consulting agency within the nation, having managed and accomplished over 600+ critiques and initiatives involving over $30+ billion in media billings. Along with company search, SRI’s work encompasses compensation consulting, company mannequin consulting, and consumer/company relationship administration consulting and coaching. SRI purchasers have included 65 of the highest 200 largest advertisers in North America. (Supply: AdAge)
Media Contact: Joseph Cohen
SOURCE The Salvation Military