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The Salvation Military Publicizes New Advertising Associate To Remodel Communications Efforts

Nation’s largest supplier of nongovernmental companies faucets omnicultural company to propel group into subsequent technology of connections

ALEXANDRIA, Va., Sept. 21, 2021 /PRNewswire/ — After an intensive evaluation and company search led by SelectResources Worldwide (SRI), a premier consultancy in company and search relationship administration, The Salvation Military USA has named Dallas-based LERMA/ as its company of file for next-generation promoting, public relations, and digital fundraising efforts in assist of its essential mission of preaching the gospel of Jesus Christ and assembly human wants in His title with out discrimination. In 2020, The Salvation Military served greater than 30 million individuals who sought native help from their 7,300 service facilities.

(PRNewsfoto/The Salvation Military)

One of many nation’s most revered charities, The Salvation Military, established a Nationwide Company Search Committee earlier this yr, composed of leaders from its 4 U.S. Territorial headquarters, Nationwide Headquarters, and Nationwide Advisory Board to make sure its sources can be effectively and successfully used to achieve and interact audiences.

With a purpose of forging deeper relationships with the American public, The Salvation Military evaluated a number of businesses by way of a strenuous course of over a number of months, culminating within the choice to award LERMA/ the contract.

“The Salvation Military has a duty to the folks we serve, and people who belief us to serve on their behalf, to do all the pieces inside our energy to fulfill struggling humanity,” mentioned Commissioner Kenneth G. Hodder, Nationwide Commander for The Salvation Military. “That features selecting high-caliber companions who can effectively make the most of sources to fulfill the mission. LERMA/ proved itself at each flip to be essentially the most succesful accomplice with unequalled cultural intelligence, and we stay up for a partnership that can develop The Salvation Military’s means to fulfill human wants in each ZIP code of america.”

LERMA/ is a minority-owned, full-service company that gives artistic, paid media, planning/technique, social media, and manufacturing companies; and companions with a workforce of analytics consultants, public relations specialists, and digital relationship advertising professionals to supply multifaceted experience.

“We consider the extra we perceive the lived experiences of these we’re reaching out to, the higher probability we now have of putting a chord with them in an emotional and private means,” mentioned Pedro Lerma, proprietor of LERMA/. “The Salvation Military represents the nice that exists in all of us, and we’re honored to play a small function in serving to this superb group serve extra folks throughout this historic time in our nation.”

Along with demonstrated trade experience, The Salvation Military admired LERMA/’s omnicultural mindset and multilingual capabilities as they align with the group’s want to extra successfully accomplice with audiences of numerous backgrounds, passions, and beliefs.

Study extra about methods The Salvation Military is serving people and households in want at www.SalvationArmyUSA.org.

About The Salvation Military
The Salvation Military yearly helps greater than 30 million Individuals overcome poverty, habit, and financial hardships by way of a variety of social companies. By offering meals for the hungry, emergency reduction for catastrophe survivors, rehabilitation for these affected by drug and alcohol abuse, and clothes and shelter for folks in want, The Salvation Military is doing essentially the most good at 7,600 facilities of operation across the nation. Within the first-ever itemizing of “America’s Favourite Charities” by The Chronicle of Philanthropy, The Salvation Military ranked because the nation’s largest privately funded, direct-service nonprofit. For extra info, go to SalvationArmyUSA.org. Comply with us on Twitter @SalvationArmyUS and #DoingTheMostGood.

About Lerma/
LERMA/ is a full-service branding and inventive company devoted to channeling creativity for good. Primarily based in Dallas, LERMA/ was based by Pedro Lerma with an emphasis on omniculturalism and a perception that they’ll have an effect on tradition positively by reflecting the tradition of the world round us. Present purchasers embody Avocados From Mexico, Anheuser Busch – InBev, Keruig-Dr Pepper, Ocean Spray, and The House Depot.

About SelectResources Worldwide
SelectResources Worldwide (SRI) is a administration consulting firm that focuses on serving to entrepreneurs discover and optimize their advertising communications sources. Established practically 30 years in the past, SRI is the premier strategic search consulting agency within the nation, having managed and accomplished over 600+ critiques and initiatives involving over $30+ billion in media billings. Along with company search, SRI’s work encompasses compensation consulting, company mannequin consulting, and consumer/company relationship administration consulting and coaching. SRI purchasers have included 65 of the highest 200 largest advertisers in North America. (Supply: AdAge)

Media Contact: Joseph Cohen
(703) 299-5551
[email protected]

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SOURCE The Salvation Military