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Trend Nova Companions with Afterpay on BNPL

Purchase now, pay later (BNPL) agency Afterpay introduced Thursday (Sept. 23) it has teamed up with eCommerce trend platform Trend Nova to present consumers extra choices on how and when to pay for his or her purchases, in line with a joint press launch.

On-line Trend Nova consumers can now select to pay in 4 interest-free installments with Afterpay as a part of the collaboration, the discharge acknowledged.

Afterpay’s buyer base grew to virtually 20 million individuals previously 12 months, and 90% of Afterpay orders this yr had been made by repeat clients, in line with the discharge. Millennials and Technology Z make up the majority of Afterpay’s buyer base, with Gen Z being the platform’s fastest-growing demographic.

The tie-up with Trend Nova represents an effort “to make trend extra accessible to those youthful customers,” the discharge acknowledged.

“We’ve at all times prided ourselves on offering customers straightforward and reasonably priced entry to the trendiest kinds,” mentioned Trend Nova Founder and CEO Richard Saghian within the launch. “The partnership with Afterpay additional permits our clients to purchase their favourite seems in a means that’s each seamless and handy.”

Trend Nova joins Afterpay’s community of just about 100,000 retailers all over the world, in line with the discharge.

“As we head into fall and the busy vacation season, it’s the right time to deliver Trend Nova onto the Afterpay platform as consumers look to replace their wardrobes,” mentioned Afterpay Normal Supervisor of North America Zahir Khoja within the launch. “This partnership stems from our shared wishes to cater to the very highly effective Gen Z customers, preferring to spend their cash responsibly and pay over time with Afterpay.”

Earlier this month, PetSmart additionally launched a partnership with Afterpay, saying it might permit clients to make purchases on-line and in shops, nonetheless receiving their merchandise upfront however getting extra time to make the funds, that are due in 4 installments, each two weeks.

Learn extra: PetSmart Launches BNPL Program With Afterpay

This system applies to providers comparable to grooming and coaching in addition to merchandise.

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NEW PYMNTS DATA: TODAY’S SELF-SERVICE SHOPPING JOURNEY – SEPTEMBER 2021

About: Eighty % of customers are serious about utilizing nontraditional checkout choices like self-service, but solely 35 % had been in a position to make use of them for his or her most up-to-date purchases. At the moment’s Self-Service Procuring Journey, a PYMNTS and Toshiba collaboration, analyzes over 2,500 responses to learn the way retailers can tackle availability and notion points to fulfill demand for self-service kiosks.