ViacomCBS’ sell-off of its iconic actual property properties could subsequent embody the CBS Studio Heart, popularly often known as the “CBS Radford lot,” in Studio Metropolis. In a memo to staffers, CBS CEO George Cheeks confirmed that it had employed industrial actual property agency JLL to discover a possible sale of the Radford campus.
The information comes following final week’s sale of CBS’ iconic New York headquarters, the Black Rock skyscraper, for $760 million to actual property funding agency Harbor Group Worldwide. In Los Angeles, CBS Corp. bought its equally iconic Tv Metropolis property within the Fairfax district to actual property funding firm Hackman Capital Companions for $750 million in 2018.
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CBS’ leisure division had lengthy been primarily based out of Tv Metropolis, however moved to the Radford lot in 2008. KCBS, which had been primarily based at Columbia Sq., and KCAL, which moved in with KCBS when the stations turned a duopoly, decamped for the Radford lot in 2007. In recent times, CBS Radford expanded and constructed new constructions, together with its CBS Tv amenities, to deal with the addition of the TV stations, the leisure division and the addition of reveals corresponding to “Leisure Tonight.”
Initially the Mack Sennett after which the Republic Footage lot, CBS started leasing studio house within the early Nineteen Sixties; by 1967, it had bought the lot and renamed it CBS Studio Heart. With 18 soundstages, CBS Radford has grow to be significantly recognized for being the homebase through the years for among the largest sitcoms on TV, together with “Seinfeld.”
CBS continues to lease manufacturing house at Tv Metropolis (together with the “Value is Proper” and “Late Late Present with James Corden” phases), and per Cheeks’ memo, that might possible even be the case with CBS Radford. “I can let you know that no matter whether or not Radford is bought, we’ll guarantee now we have the studio capability to help our main broadcast and manufacturing companies,” he wrote.
It’s anticipated that even when some CBS departments transfer off the lot following the sale, KCBS/KCAL is predicted to stay, given the precise utility of its broadcast heart. In the meantime, now that Viacom and CBS have re-merged, the mixed firm would nonetheless personal the famed Paramount lot on Melrose, even because it sells off its different amenities.
Whereas the gross sales have a little bit of an “finish of an period” really feel to them, as iconic amenities constructed as CBS flagships are bought off simply as the way forward for broadcast TV known as into query, the corporate insists it’s part of transferring funding funds to different areas. “This settlement follows the beforehand introduced strategic overview of non-core property that we accomplished shortly after our merger,” Naveen Chopra, EVP and chief monetary officer, ViacomCBS, stated in a press release final week after Black Rock was bought. “Using proceeds from this transaction will stay in step with our beforehand mentioned capital allocation technique, permitting us additional monetary flexibility to put money into our strategic progress priorities, together with streaming.”
Right here’s the memo from Cheeks:
CBS Staff – I wished you to concentrate on one thing that you’ll examine in media experiences very quickly.
ViacomCBS has employed the industrial actual property agency JLL to discover a possible sale of our Radford campus in Studio Metropolis. Much like our announcement final week concerning the sale of Black Rock in New York, this aligns with our technique to divest non-core property like actual property and direct that worth to priorities corresponding to creating extra of our best-in-class content material.
I do know even the potential for a sale raises a number of questions, particularly for many who work at Radford. I can let you know that no matter whether or not Radford is bought, we’ll guarantee now we have the studio capability to help our main broadcast and manufacturing companies. Past that, till now we have extra definitive data, there isn’t a lot we are able to say at this level within the course of. I’ll share any new data with you as quickly as I can.
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